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People Leadership and Organisational Brand Advantage For a long time HR struggled to get a seat in the boardroom of organisations. Today, the question is “What does HR bring into the room and what should HR bring”? Related to these are questions around how HR could more effectively demonstrate the huge value it makes and can make to deliver today’s result and perpetually in a rapidly changing world. The climate within the organisation is a major source of performance erosion and winning this strategic internal war is as crucial as winning the external competitive battles.

By understanding how to ensure internal translation and expression of their brand positioning so that there is an alignment between the culture within and their desired external perception of their brands, participants are prepared to better leverage the dynamic variables in the war, so that investments in Human Capital effectively complements the other crucial external competitive battles in the area of Brand Management, Marketing and Sales, supply chain and cost optimisation.

Who this Course Benefits
It would also benefit Senior Business Managers in General Management or going into it and wishing to know how to turn organisations Human Capital into a source of competitive advantage.

Annual Tuition: $100
Course Duration: Full Time: 4 weeks average

To know more about this course check the Human Resource Management (CC) – Brochure